Jun 12 2009

Psychological Aspects of Email Usage

Published by at 4:46 am under Working Paper

Electronic mail is one of the information communication technology products that successfully connect an individual with other individuals and groups. The characteristics of electronic communication is not synchronized in terms of time and place so that it enables users to send a complete document in various forms and large capacity from other remote places. This convenience has invited thousands and even millions of electronic mail users in the world. Recently the use of electronic mail among the lecturers of Gadjah Mada University is increased significantly. Based on the record of GMU IT provider, there are more than a thousand email accounts registered in the ugm.ac.id mail system. In addition there are  nearly a thousand email users whose account listed in yahoogroups which come either from GMU email system as well as from different email provider such as yahoo or gmail. The number of email users listed in the systems is much lower compared with the overall number of UGM lecturers. In addition, a substantial numbers of lecturers who have email account  do not use  this email system in their work.

Two major theories in the field of psychology is used in understanding why there are so many lecturers do not use the electronic mail system. One is Technology Acceptance Model (TAM) and the other is TPB. According to TAM, there are two  antecedent variables of email usage,  the perception of usefulness and the perception of ease of use. While the Theory of Planned Behavior (TPB) predict the use of email trough  attitudes, subjective norms, and behavior control.

This study aims to test theoretical models that predict the use of electronic mail by including personality variables (extraversion and openness), perceived usefulness, perceived ease of use as antecedent variables for attitudes, subjective norms, perceived-behavior-control and intention.

Three hundred and one lecturers of Gadjah Mada University participated in this research. They were selected based on the proportional random sampling technique from the 18 faculties in the GMU. Data was collected in two ways,  manually distributed questionnaire and online questionnaire. Based on the analysis of data , it was found that the items of the questionnaire met the requirements of validity and reliability.

The proposed model was not supported by data. Based on the revised model it was found that:  Ease of Use provides the largest contribution, directly or indirectly, to the frequency of use of electronic mail. The Ease of Use contributes  more effects to the email usage compared to Intention in determining the use of electronic mail. Extraversion does not correlate with attitudes, subjective norms, and behavior control.  It was  found that Extraversion influence the use of electronic mail  through intention. The Perceived usefulness and openness influence the use of email through attitude, subjective norm, and intention. Meanwhile, Openness influences Frequency of email usage through Perceived Behavior Control.

Key words: Electronic mail, Extraversion, Openness, TAM, TPB

Note: Abstract of my dissertation on ‘The Use of Email: How Psychological Aspects Affect it Users?’

One response so far

One Response to “Psychological Aspects of Email Usage”

  1. Rachell Remuson 24 Sep 2011 at 9:04 am

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